The Second World War officially started with the German invasion of Poland on the 1st of September, 1939. Two days later, United Kingdom and France declared war on Germany.
It was an uncertain year and the population lived under the threat of impending invasion. To maintain the morale, the British government designed, from the 27th of June to the 6th of July, three posters with a very simply style. The symbolic crown of King George VI, an effective font and a powerful slogan.
Two of them were produced by His Majesty’s Stationery Office and posted in shop windows, public transport and notice boards across all Britain.
